Derrick Schaefer started making corn hole boards 20 years ago because of a desire to bring it to our area. When he married his wife, Dawn, a graphic designer, the couple decided to add more family games to their line as well as home decor. Rustic Road Designs is now a full-time joy for Derrick’s wife and the couple are excited about the possibilities for their family.
“It’s given my wife and I the opportunity to work together and use our individual strengths as a team,” Derrick tells us. “Our kids are also artistic and mini-engineers, so it’s exciting that someday we could have this small hometown business for them to take over and continue to grow themselves.”
The Schaefers are a family- and friend-orientated people. Bringing a bit of joy or happiness to others is what inspires them to keep brainstorming new ideas and products. Whether outdoor games to bring family and friends together, a heartfelt quote to hang on the wall, or unfinished wood crafts for you to personalize, the Schaefers provide beautiful creations at a fair price.
Knowing that the sole success of their business is on them heightens the Schaefers’ passion to work hard and make it grow. “It doesn’t feel like work when you love what you’re doing,” Derrick says.
We know that’s right.
Derrick admits that figuring out when to shut it off can be a problem.
We also know that is right.
“Our work studio is 20 steps out our backdoor, which makes for some long nights and weekends sometimes,” he says.
Derrick’s favorite Rustic Road product is the Connect 4 (4 in a row) game. We are pretty excited about it, too. Dawn is more partial to the refined rustic signs and wood art.
Backroads Market on May 11 & 12 “will be our first show with some of our new products, so we’re excited to see how everything goes over and talk to our customers about what they are looking for in the future,” Derrick says.
There should be one in every household.
See you there!